News September, 24th 2014 by

Marbella-Costa del Sol gets Google makeover

Marbella-Costa del Sol is one of the most frequently used Google search terms, as 160 real estate agents and marketing professionals were informed by online marketing consultants OptimaSit during Tuesday’s information-packed technology training session in Marbella.

Held in the sleek surroundings of Andalucía Lab Tourism Innovation Centre – the regional government’s digital enterprise hub opposite the English International College, Elviria – my third visit in a week was a lesson in revolutionising our approach to promoting the Costa del Sol for maximum Google exposure.

Delivered in English, ‘Outrunning Your Competition in Real Estate’ was introduced by Lab director José Luis Córdoba with a light-hearted opening session by OptimaSit business development manager Adrian Mutti and first presentation by OptimaSit director Geert Rillaerts.

We now know which are the most important tools specifically for entrepreneurs and small-medium sized enterprises in Marbella-Costa del Sol, and thanks to OptimaSit digital analyst Sonia Ingriselli – who speaks an entertaining form of Googlish, the language of hard-core web communicators – the attentive audience were party to vital insider information delivered in a stimulating, non-technical way as we hung onto her every word.

A session introducing Optima Sit’s revolutionary Agency Management System (AMS) was followed by legal obligations businesses must comply with in the online environment, presented by Victoria Anzola from Iberdata21 theoretical distance learning providers.

A free draw co-sponsored by ADS Marketing & Consulting wrapped up the seminar, with prizes including business card design and print and digital advertising packages going to five lucky winners, ADS director Stefan Knöbel and Geert on hand to present the prizes.

*To find out more about online business and training, visit Andalucía Lab,

*For details of the OptimaSit AMS, visit or request a free demo from

*Read my contributions to Ideal Home Magazine, Issue 9, September 2014, published in Russian and English by ADS Marketing & Consulting,

*For more on work contracts for training and leaning, visit Iberdata21, 

Chris Dove

(BA Hons Economics), international business writer and editorial director, Pro Write and Edit.

More Posts - Website

Disclaimer: The views, opinions and positions expressed within this guest article are those of the author alone and do not represent those of the Marbella Marbella website. The accuracy, completeness and validity of any statements made within this article are not guaranteed. We accept no liability for any errors, omissions or representations. The copyright of this content belongs to and any liability with regards to infringement of intellectual property rights remains with the author.


What did you think of this article?

The latest ideas for you to check out

The latest hits for you to check out