Persona July, 14th 2017 by

World Fine Art Professionals and their Key-Pieces, 127 - David in den Bosch

Broccoli – 1

World Fine Art Professionals and their Key-Pieces, 127 – David in den Bosch
At last year’s Designkwartier festival in the Sea Heroes Neighbourhood (Zeeheldenbuurt) in The Hague I met David in den Bosch. He stood with his Broccolo collection in AP 87, a jewelry and handbag shop in Anna Paulownastraat.

Broccoli – 2

On the wall was a whole row of black and white photographs of heads of broccoli. David in den Bosch, with a nice mustache: “The Broccolo-project is a collection of 100 photographs of unique broccoli which aims to reassess our view of food. Food is a construct: an adaptation of the original. Whether we want this should be a choice, not a prescribed standard.”

Broccoli – 3

What is natural?
‘What is natural?’ That is the theme of David. “People experience things as obvious which aren’t. A park for example. It is adapted by humans. A straight cucumber, a cucumber is naturally curved. Broccoli also has a cultivation history. It was invented and developed by the Romans.”

Broccoli – 4

In the temporary gallery were three times 17 images of Broccolo. David: “Brocco comes from Latin. It means, among other things pinhead. Broccolo is a collection of tiny pinheads. I took 100 photos, here hang 51. Each picture consists of multiple recordings. I’ve put them together in such a way that it is everywhere sharp. There is no trickery or photoshop.”

Broccoli – 5

He has been working on it for two years. Since the beginning of this year he has made a clear step forward, he says. He can now say exactly why he did it. David: “Natural doesn’t exist. What is it? We live in cities, but we want nature again. I see a rise of Neo-Romanticism.”

Broccoli – 6

He sees several proofs of it. There is more vegetarian and vegan eating, men grow beards again, there is demand for local products, people start their own vegetable gardens, sometimes along the lines of ‘grow a seed action’ of supermarket chain Albert Heijn, there are landscaped natural gardens. There is a wish for nostalgic times. David: “There is also a growing market for organic and sustainable products. It goes against the massive, impersonal, factory farming and the busy city.”

Broccoli – 7

Because women work
Asked about his key work he mentions the series ‘Because women work’. He shows me a few examples on his phone. I see frozen food blocks against a grey background. “After World War II women started working en masse, so there was no one to care only for the food. The industry jumped in with fast food and frozen food blocks.”

Broccoli – 8

David graduated in 2013 in film and photography at the Royal Academy of Art in The Hague. “The medium of photography is a narrative medium. I can show a lot fast. People are here looking at a picture for sometimes five minutes, but a broccoli they throw away immediately.”

Broccoli – 9

We need more thinking about our relationship with nature, he concludes when I ask him about his philosophy. “That we see ourselves, especially city dwellers, as part of nature and that we don’t act as a master of nature.”

Broccoli – 15, Broccolo Panorama

The prints are for sale and available through

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