Campaign
Composer, artist, and author Dario Poli, whilst in Sweden in April 2007, watched a CNN broadcast on TV, which shocked and deeply disturbed him for its non-complimentary and negative content about Marbella and the Costa del Sol in general.
Furious, Dario decided there and then to fight back and do what he could to redress the propaganda. On returning to Spain he wrote the melody of a song which he titled “Marbella, Marbella” expressing his love for the town.
The lyrics were later added and the song registered with S.G.A.E in Malaga, then sung by singer Alan de Ward and produced by arranger David Mairs in his Fuengirola Studio.
Since that fateful CNN programme Dario’s one man fight for Marbella has intensified as the song has been played on most of the major radio programs such as Onda Cero FM, REM’s Mary Harboe Show, Radio Mijas, Global Fm and Central Fm just to mention a few, as well as television. It was used as a promotional song for “BLADERUN” Marbella to Ibiza September 2007.
The song was presented by Laura Stanbridge, the organizer of the BCCS & CIT Symposium which was attended by the Mayoress Angeles Muñoz, Councillor for Tourism of Marbella Jose Luis Hernandez, Publicist Max Clifford, REM’s leading radio presenter Maurice Boland and other heads of the business community.
Dario is working to have the song “Marbella, Marbella” played all over Europe spreading the good news about the town and is working with others in the media to bring the tourists and property buyers back to this glorious area.
